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brand system

Brand.

The kooky brand system — logos, marks, colors, typography, voice. Use them in line with the rules below or reach out for special cases.

01 Logo
on dark · primary
on light
wordmark · official kooky wordmark
02 Colors
03 Typography
Display · Fraunces
kooky surfs
300 italic · for h1, h2 emphasis
Body · Familjen Grotesk
Onchain TLD operator and surfer. I build, run, and broker premium TLD projects.
400 regular · for body, intros, paragraphs
Mono · JetBrains Mono
v1.0 · onchain builder // 2026
400 regular · for labels, metadata, eyebrows
04 Avatar
official
Kooky avatar

Official avatar

Use this for any reference to kooky as a person — bios, profile pictures, press, podcast covers. Don't redraw, don't AI-regenerate, don't recolor.

05 Bios
short · 1 line ~80 chars

kooky — onchain TLD operator and surfer. Building dotesports.gg and queensland.foundation.

medium · 2-3 lines ~280 chars

kooky is an onchain TLD operator and surfer. Founder of dotesports.gg (esports identity) and queensland.foundation (state identity infrastructure). Builds permanent onchain namespaces — one-time mint, no renewals, no registrar control.

long · biography ~600 chars

kooky is the founder and operator of multiple onchain TLD projects: dotesports.gg, the official .esports domain registry for the competitive gaming ecosystem; and queensland.foundation, building the foundations of queensland onchain across six namespaces (.queensland, .qld, .brisbane, .surfersparadise, .gold-coast, .brisbane2032). Operating entity: Kooky LLC, registered in Delaware, USA.

06 Voice & tone
do
  • Use "kooky" lowercase always (except "Kooky LLC" as legal entity name)
  • Use cyan (#00f0ff) as the primary accent color
  • Display project names in lowercase italic: dotesports.gg, queensland.foundation
  • Pair the wave logo with adequate clear space (1× the logo height)
  • Use the official avatar PNG, not redrawn or AI-regenerated versions
don't
  • Don't capitalize "Kooky" in casual copy
  • Don't use magenta or any other accent color (cyan only)
  • Don't modify the avatar — no filters, no recoloring, no reframing
  • Don't use the wordmark on busy or low-contrast backgrounds
  • Don't imply endorsement or partnership without explicit permission
  • Don't use the brand for unrelated commercial projects

Need everything?

Download the full press kit — all logos, all avatar sizes, bios, color palette. Use the contact form for any custom request.

◦ press-kit.zip · 3.4 mb · 11 files
Download press kit ↓